429 Reviews in 30 Days. A Smarter, Scalable Reputation Strategy Across 29 Branches.
Overview
Wayne Bank partnered with Reviews UP to modernize its reputation strategy, increase review volume, and better understand customer experiences across its 29-branch network. In just 30 days, Wayne Bank collected 429 total reviews, improved its average Google rating to 4.6 (a 1.0 star increase), and leveraged Reviews UP’s proprietary tools to collect 169 reviews outside of Google, providing a broader and more inclusive feedback channel.
Challenge
Wayne Bank was looking to:
- Boost its online visibility and credibility in local markets
- Make it easier for customers to leave reviews, even without Google accounts
- Gain detailed insights into customer sentiment at the branch level
- Recognize employees delivering exceptional service
Traditional review tools were limited, and collecting consistent feedback across 29 locations was a major challenge.
Solution
Reviews UP delivered a comprehensive solution tailored to Wayne Bank’s needs, including:
- Automated and user-friendly review invitations at both in-person and digital touchpoints
- UP Channel™, a proprietary system that allowed non-Google users to leave public reviews
- Review display widgets for Wayne Bank’s website, adding authority, trust, and relevance for SEO and agentic search systems
- Account-based summaries and dashboards, providing detailed insight by branch, campaign, and timeframe
- Employee recognition tools to highlight standout performance based on customer feedback
Results (First 30 Days)
- 429 total reviews collected across 29 branches
- 169 reviews submitted through UP Channel™
- +1.0 star increase in average Google rating
- New overall rating of 4.6 stars
- Enhanced visibility in local search and agentic search results
- Granular performance insights for individual branches and staff
- Boost in public trust, member engagement, and social proof
Client Testimonial
“Reviews UP gave us a fast, scalable way to boost our reviews and reputation across all 29 of our branches. In just 30 days, we saw over 400 new reviews and a full star increase on Google— our average rating is now up to 4.6!”
“The UP Channel has been a powerful tool for reaching customers who aren’t on Google. We collected 169 high-quality reviews through that pathway alone, which helps us get more inclusive and honest feedback.”
“One of the most valuable features for us has been the account-based summaries. They give us clear insights on individual branch engagement and let us recognize employees who are doing an exceptional job. It’s been a huge win for internal culture and external trust.”
– Kristen E. Lancia, CFMP VP / Marketing Manager, Wayne Bank
Takeaway
With Reviews UP, Wayne Bank transformed its reputation management approach into a datadriven, branch-specific engagement strategy. By combining ease of use, smart automation, and inclusive feedback tools, Reviews UP helped Wayne Bank grow trust, visibility, and team performance—fast.