How Smart Reputation Strategy Drove Review Growth, SEO Dominance, and Member Trust
Overview
1st Ed Credit Union partnered with Reviews UP to improve its online reputation and streamline feedback collection across its branch locations. Within just 3 months, the credit union experienced a significant surge in review volume, a 1.05-star increase in its Google rating (now at 4.7+ stars), and secured top organic search positions in its local markets—all while boosting member conversion rates.
Challenge
- Low review volume across key platforms
- Inconsistent member feedback channels
- Limited visibility in local search results
- A Google rating that wasn’t reflective of their strong in-branch service
Solution
Reviews UP provided a full-service solution, including:
- Automated review invitations for both digital and in-person interactions
- Offline feedback tools to capture insights from less tech-savvy members
- Custom website widgets that display real-time reviews, boosting expertise, authority, and trust signals
- Compliance monitoring tools for sensitive financial feedback
Results (First 90 Days)
- +1.05 star increase in Google rating
- Overall rating now exceeds 4.7 stars
- Substantial increase in both online reviews and offline feedback submissions
- Top local organic position for “credit union” and related searches in their markets
- Increased conversion rate of website visitors to new member applications
- Elevated brand prestige and social proof
Client Testimonial
“Working with Reviews UP has been a game-changer for 1st Ed Credit Union. Their automated technology made it incredibly easy for our members to leave meaningful reviews and provide offline feedback. We saw an immediate impact in the volume and quality of our member reviews, which helped us strengthen our reputation across all channels.”
“The best part? Reviews UP makes it simple. Their tools work in the background to invite feedback without disrupting our day-to-day operations. And the way their widgets showcase reviews directly on our website adds a tremendous amount of expertise, authority, and trust—not just for prospective members, but for search engines and AI-driven agentic search experiences as well.”
“Since implementing Reviews UP, we’ve seen a noticeable boost in new member growth. Our enhanced online reputation has elevated our prestige and increased the kind of social proof that builds long-term trust.”
“If your credit union is looking for a reputation management solution that actually moves the needle, Reviews UP is the team to talk to.”
– Samantha Cantrell
Marketing Coordinator, 1st Ed Credit Union
Takeaway
For credit unions ready to elevate trust, visibility, and growth, Reviews UP offers more than technology—it delivers strategy, simplicity, and proven results.