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Overview

Monarch Furniture, a locally owned showroom in Easton, Pennsylvania, has been serving the Lehigh Valley for over 30 years with a wide selection of quality home furnishings. While their in-store experience earned them loyal customers, their online presence wasn’t reflecting that same level of excellence—until they partnered with Reviews UP.


The Challenge

Monarch Furniture relied heavily on traditional advertising and word-of-mouth referrals. Despite excellent service and satisfied customers, they were seeing:

  • Few online reviews across platforms like Google and Facebook
  • Low visibility in local search results
  • A disconnect between their high in-store satisfaction and online reputation
  • Time-consuming, manual processes for asking for and managing customer feedback

The Solution: Reviews UP

Monarch implemented the Reviews UP platform to modernize and streamline their reputation management. The platform allowed them to:

  • Easily collect customer reviews via text and email after each sale or delivery
  • Respond to reviews quickly through a central dashboard
  • Publish positive reviews directly to their website for increased trust and conversion
  • Showcase top reviews in marketing campaigns and social media
  • Use QR codes and NFC signage throughout the showroom for real-time feedback

The Results

📈 Surge in Review Volume & Quality
Within the first 90 days, Monarch Furniture tripled the number of 5-star reviews across Google and Facebook. Customers praised the friendly service, high-quality products, and delivery experience—just as they always had in person, now finally visible online.

🔍 Dominance in Search Results
Thanks to the steady stream of fresh reviews and improved local SEO, Monarch now ranks in the top 3 results for key furniture-related searches in Easton and surrounding towns. Traffic to their Google Business profile and website jumped significantly.

🏬 Boost in Digital & In-Store Traffic
With more reviews and higher visibility, Monarch saw:

  • A 62% increase in website visits
  • A 41% uptick in in-store foot traffic, especially from customers who “found them online”
  • A 28% increase in calls and quote requests from Google listings

💬 Smarter Marketing
With Reviews UP’s widgets and automated tools, Monarch now displays dynamic 5-star reviews on their homepage and uses review quotes in social media and email campaigns—turning real customer experiences into powerful sales assets.

Testimonial
“We always knew our customers loved us, but now everyone else can see it too. Reviews UP made it incredibly easy to ask for feedback, respond quickly, and showcase it across the web. It’s changed the game for our online presence and foot traffic.”
— John Febbo, Sales Manager, Monarch Furniture

Conclusion


Monarch Furniture transformed their reputation strategy with Reviews UP. By turning great service into great reviews—and leveraging those reviews for SEO, credibility, and conversion—they’ve taken control of their digital brand and become the clear choice in the region for home furnishings.