of online users choose a local business with a positive online reputation
of people aged 35 to 54 read local business reviews
reviews before beginning to trust a brand
of consumers would not use a business with less than a 4-star rating
of consumers read online reviews before visiting a business
Customers are likely to spend
more on a business with "excellent" reviews
of users will use a local business if it has at least a 4-star rating
expertise (21%) & professionalism (18%) are the most important reputation traits for a local business
In groceries, beer, and reviews, freshness matters. And by freshness, we mean ‘recency’. If your last review is older than 90 days, you have a recency problem that needs to be addressed.
According to Womply Research, businesses with more than 9 ‘fresh’ reviews in the past 90 days earn a whopping 52% more revenue than businesses with stale reviews. Depending on your industry and product or service, having a strategy to acquire more reviews will have a massive impact on profitability.
Conversely, businesses with no fresh reviews earn 20% LESS revenue. Like a line around the block for a popular food truck, consumers see a high volume or recent reviews to be a key indicator of a thriving business.
When it comes to consumer trust, volume of reviews means more than overall score. While quality DOES matter, in the Womply study, businesses with an above average number of reviews had a much more dramatic revenue gain than businesses with a below average number of reviews.
Locations with 9+ reviews attract
Locations with 25+ reviews generate
reviews build more trust*
So if you’re satisfied with that 5-star rating on 4 reviews, don’t get too comfortable, because your customers don’t believe it. Focus on implementing a reputation strategy for consistent review acquisition that will lead to significant, proven revenue gains.