Innovative Partnership Empowers Dealers to Showcase CARFAX Reviews and Boost Search Performance with Industry-Leading Website Widgets
Allentown, PA – June 11, 2025 – Reviews UP, a premier reputation management platform built for automotive dealerships, today announced a powerful new integration with CARFAX, enabling dealers to fully engage with customer reviews left on CARFAX and seamlessly display them on their own websites using Reviews UP’s advanced review widgets.
CARFAX provides reliable information that helps millions of people shop, buy, service and sell cars with more confidence. This partnership marks a major milestone in automotive reputation management, giving dealers unprecedented access to CARFAX review data and a new opportunity to leverage it for increased visibility, credibility, and customer trust online.
“CARFAX reviews carry weight in the minds of car shoppers, and we’re thrilled to make them more actionable and impactful for dealers,” said Jason A. Causa, Founding Partner of Reviews UP. “With this integration, dealerships can now turn CARFAX reviews into a powerful marketing and relevance building asset—elevating their online reputation while driving real results. This addition increases trust in the dealership, further enhancing business prestige and improving conversions. This is truly beneficial to both the dealerships and their customers.”
“We’re excited to team up with Review UP,” said Bill Pilkington, Vice President of Operations at CARFAX. “We hope this move empowers dealers to highlight real customer satisfaction with our millions of verified reviews, driving engagement and boosting trust and confidence throughout the car buying journey.”
Key benefits of the CARFAX integration include:
- Full Access to Customer Reviews: Dealers can now monitor, respond to, and manage reviews left on CARFAX directly within the Reviews UP platform.
- On-Site Review Display: CARFAX reviews can be showcased on dealership websites through customizable Reviews UP integrations.
- Boosted Search Relevance: Featuring verified CARFAX reviews on dealer sites improves keyword density, domain authority, and visibility in local search results.
About Reviews UP
Reviews UP is an industry leading reputation management solution for automotive dealerships and other businesses looking to build prestige, capture sentiment and leverage for dynamic marketing initiatives. From Google to Facebook to industry leaders like CARFAX, Reviews UP helps businesses take control of their online presence, generate more reviews, analyze direct offline feedback, build user friendly surveys, and turn reputation into revenue.
About CARFAX
CARFAX, part of S&P Global Mobility, helps millions of people every day confidently shop, buy, service and sell used cars with innovative solutions powered by CARFAX® vehicle history information. The expert in vehicle history since 1984, CARFAX provides CARFAX Car Listings, CARFAX Car Care, CARFAX History-Based Value and the flagship CARFAX Vehicle History Report to consumers and the automotive industry. CARFAX owns the world’s largest vehicle history database and is nationally recognized as a top workplace by The Washington Post. Shop, Buy, Service, Sell – Show me the CARFAX®.
S&P Global Mobility is a division of S&P Global (NYSE: SPGI). S&P Global is the world’s foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets.
