Jason: Welcome back to Feedback Hack. I’m Jason.
Paul: And I’m Paul. Today we’re talking about one of the most overlooked opportunities for businesses: using featured reviews directly on your website to improve conversions.
Jason: Right. Think about the way people make decisions online. They’ll browse your site, maybe check out your product or service, and then they get to that critical moment, the application form, the “schedule a test drive” button, or the checkout page. That’s when trust really matters.
Paul: Exactly. And the truth is, a lot of businesses lose people right there. They’ve got interest, but not quite enough confidence to click “submit.” That’s where featured reviews come in. When you place authentic customer testimonials right on those key pages, you are giving people the reassurance they need in that moment of hesitation.
Jason: For a bank or credit union, that might mean showing a review about how smooth and stress-free the mortgage process was. For a car dealer, it could be a review from a happy customer who had a great experience scheduling and buying their vehicle.
Paul: And that’s the magic of it. You’re not just telling people you’re trustworthy, you’re showing them proof from someone who’s already been in their shoes. It makes the difference between a conversion and an exit.
Jason: What’s exciting is how simple it is now with technology. Using review widgets, businesses can flow their best feedback onto their site automatically. That means the right testimonials show up in the right spots, whether it’s the loan application page, the service scheduling page, or the “buy now” button.
Paul: And when you think about the psychology of it, it makes perfect sense. Adding trust at the moment of decision reduces doubt. It gives people confidence. And confidence is what gets deals over the finish line.
Jason: We’ve seen businesses double their conversion rates just by adding reviews to those critical moments. And the best part? You’re using your own customers’ voices to help you win new ones.
Paul: So here’s the takeaway: don’t hide your best reviews. Put them to work on your site. Make sure they’re visible at those key points where people are deciding whether to commit.
Jason: Trust signals aren’t just nice to have, they’re a conversion tool. And with the right tech, you can automate the whole process.
Paul: Thanks for tuning in to this episode of Feedback Hack. We’ll be back soon with more ways to put your reputation to work for your business.
Jason: And in the meantime, keep your reputation rising, and your conversions climbing!
